Design Your Own Custom Benchmark Report
Turn your network's data into a professional, branded industry report built around your questions, your clients and your goals.
What Is a Custom Benchmark Report?
Most benchmarking tools give you someone else's data. A Custom Benchmark Report gives you your own.
You define the questions. You control the metrics. You decide what gets measured and how it gets reported. We build the secure data collection platform, process the responses, and produce a professionally formatted report with your branding on it.
The result is a genuinely unique asset. Something your competitors cannot replicate because it comes from your network.
We have been producing Custom Benchmark Reports for over 25 years across more than 140 Australian industries. The methodology is the same one that powers our Australian Industry Reports library and the benchmarking tools used by more than 2,000 accountants and advisors across Australia.
Why Run Your Own Benchmarking Project?
There are benchmarking reports, and then there are Custom Benchmark Reports that carry your name and speak directly to your audience. The difference matters.
When you run your own project, you are not just sharing data. You are positioning yourself as the authority on your sector. You are giving clients, members or franchisees something they cannot get anywhere else. The organisations that do this well find it becomes one of their most valuable assets. For more on how this works in practice, see Why Consultants Need Benchmarking.
Total control
You decide what gets measured, how it gets reported, and what questions your audience needs answered.
Sector authority
A branded Custom Benchmark Report positions you as the most informed voice in your industry.
Builds year on year
Run the same project annually and you build a longitudinal dataset no one else can access.
Strengthens relationships
Give clients, members or franchisees their own individual results. That is a tangible, recurring reason to stay engaged.
Drives new business
A proprietary dataset works as a lead magnet, a retention tool and a differentiator — all at once.
You own it completely
The report, the branding, the insights. They are yours. We provide the platform and the methodology.
Want to see what a Custom Benchmark Report looks like? Download a sample and see the kind of analysis we produce.
Download Sample ReportWhat's Included
Everything you need to deliver a complete Custom Benchmark Report from first question to final report.
Scoping session to define your audience, objectives and key questions
Custom questionnaire and secure data collection portal built to your brief
Real-time data tools so you can watch results build as responses come in
Branded report template professionally formatted with your identity
Individual participant reports so each respondent sees their own results against the group
Ongoing technical support and export options throughout the project
All data is anonymised and processed on our secure Australian platform. Only aggregated insights are reported back to participants.
What this means: Closing the 4-point gap to the industry average on a $2M revenue base adds $80,000 to your bottom line annually.
What this means: You are above average here — a strong signal of operational efficiency. Top performers push further through technology and workflow investment.
What this means: Your wage ratio is above both averages. This is the primary driver of the net profit gap. Top performers manage this at 32% while maintaining strong productivity.
What this means: Your gross margin is solid and slightly above average. Top performers gain an additional 10 points here through better pricing strategy and service mix.
Who Is This For
Custom Benchmark Reports are built for organisations that already have a network and want to do more with it.
Offer data-driven strategy advice backed by real numbers, not general research. A proprietary dataset sets your practice apart.
Want to land bigger clients with benchmarking?Benchmark across a niche client base and build a dataset no off-the-shelf tool can replicate. See how benchmarking for accountants works in practice.
Compare performance across stores, territories or regions and give each franchisee their own results. Our dedicated Franchise Benchmark Reports are built specifically for this.
Build annual Custom Benchmark Reports that deliver genuine member value. Our Member Benchmark Reports are designed for exactly this.
Track internal branch or team performance with consistent, comparable data. Set meaningful targets and give managers the context to act on them.
If you have a network and questions worth answering, there is likely a Custom Benchmark Report in it. Get in touch and we will tell you honestly whether it makes sense.
How It Works
The process is straightforward. Most projects are live within a few weeks of the scoping session.
We scope the project together
We work with you to define your goals, your audience and the questions that will generate the most useful data. You decide what gets measured.
We build your data collection tool
A branded, secure online questionnaire goes live on our platform. The whole experience carries your identity, not ours.
You invite your network
Participants contribute data anonymously. We handle the processing, validation and quality checks.
You watch the data build in real time
As responses come in, you have access to a clean visual dataset. No waiting until the project closes.
You publish your report
The final Custom Benchmark Report carries your branding and your insights. You own it completely.
Ready to get started? Get in touch and we will walk you through what a Custom Benchmark Report could look like for your organisation.
Contact Us TodayWhat Can You Benchmark
The short answer is: whatever matters to your organisation. Here are the most common applications we see.
Franchisee Performance
Compare store or territory results, identify top performers and support those who need it. Build targets grounded in real network data.
Member Value and Engagement
Understand what your members actually need and build your offering around real data rather than assumptions.
Sales Targets
Give managers visibility over team performance. Share what works across the group. Set benchmarks that mean something.
Team Productivity
Track output across locations or departments with consistent, comparable metrics. Surface the patterns that drive performance.
Strategic Goals
Build Custom Benchmark Reports around any objective the business sets. Review as often as needed, from monthly dashboards to annual reports.
Customer and Client Trends
Combine internal data with benchmarking responses to surface patterns your competitors simply cannot see.
Frequently Asked Questions
Ready to Build Your Own Custom Benchmark Report?
If you have a network and a set of questions worth answering, we can build the project around you.
Contact Us Today Download Sample ReportThe Benchmarking Group has been producing Custom Benchmark Reports for Australian businesses, advisors and industry bodies for over 25 years. Contact us to discuss your project.