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What is Benchmarking?

Benchmarking measures a specific metric against set indicator. Business benchmarking is undertaken to determine how an organisation is performing compared to competitors in the industry. The process involves obtaining high-quality business data to analyse and establish key performance indicators.

What is Benchmarking for Businesses

For businesses, benchmarking data should compare both business demographics such as size and income and performance metrics. There are many types of benchmarking that business owners can utilise to drive long-term business growth.  However, the most important are:

  1. Performance benchmarking: undertaken to analyse overall business performance. This includes comparing revenue and expenses, profitability, business value and cost of goods sold.
  2. Process benchmarking: to assess how a business performs operationally against industry peers. This includes analysing productivity, asset usage, employee performance, stock turn rates and investment decisions.
  3. Strategic benchmarking: the process of analysing a competitor’s decisions. This includes comparing insights such as: How much focus competitors have on products vs. services? What do they invest in customer services? How many employees do they have to achieve high profits? Is good location value for money? What other areas of the business do they invest in?

You can review how we do business benchmarking with our Benchmarking Suite.

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What is Benchmarking – External vs. Internal

When looking at what is benchmarking in a business sense, it can also be broken into two categories: external and internal. External benchmarking is the process of comparing data of an individual business against a range of other similar businesses. Whereas internal benchmarking is setting internal goals and then assessing the businesses achievement against these targets. Internal benchmarking can also be the process of comparing internal departments against each other to establish company benchmark standards. Our software delivers a range of both internal and external benchmarking solutions:

Industry-Wide Benchmarking

Industry-Wide Benchmarking

Benchmarking an Individual Business

Benchmarking an Individual Business

Internal Benchmarking

Internal Benchmarking

  1. Industry-Wide Benchmarking
    Industry benchmarking analyses a large number of businesses within an industry to review key trends and best practice. An industry-wide Business Benchmark Report can provide accountants, business advisors and business owners with a high-level overview of how all businesses within an industry are performing. Our Benchmarking Suite enables our clients to drill down deeper into industry reports and view results based on business size (employment) and income brackets. This provides more in-depth insights designed to support industry-wide growth.
  2. Benchmarking an Individual Business
    This involves inputting high-quality data for one business and analysing this data against competitors within the industry. For the most accurate results, individual businesses should only be compared against businesses of similar size, income and location. Our world-class benchmarking software enables benchmarking of individual businesses to identify gaps, thus highlighting areas for improved performance.
  3. Internal Benchmarking
    Internal benchmarking is a method of comparing an individual business’s performance against management established targets. Often, companies will aim to improve results annually and therefore, benchmarking targets are set as the previous year’s results. However, businesses can utilise our tools to enable more strategic benchmarking goals. Utilising our Benchmarking Reports, businesses can compare their scores annually to asses continual improvement across performance metrics such as profit per owner, stock turn rates, pricing of products and services, the productivity of employees and business value. Further, via our Benchmarking Projects packages businesses can establish department or franchisee benchmarking to establish best practice across teams and stores.

Why Should Businesses Benchmark?

One of the most important uses of benchmarking is to assess a business’s performance against direct competitors. This enables business owners to keep a competitive edge in a growing economy.

Annual business benchmarking enables owners to gain a clear accurate picture of how their business is performing. This enables companies to see their real performance levels and identify opportunities for improvement.

Business benchmarking should also be used to assess spending habits to ensure management invest wisely. For example, if a business spends much less than the industry standard on information technology, it may be worth investing in new systems to increase productivity.

It is also important for businesses to review the pricing of products and services regularly. This ensures companies know how much they should charge for products and services based on the industry benchmarks.

Annual benchmarks can support owners to address how much to spend on customer service and value-adding for customers. This process can increase customer satisfaction and ultimately lead to increased repeat business.

Do you work with Australian business owners? Benchmark your clients today!

Compare your client's business with our benchmarking software

Our Business Benchmarking Software gives business owners a complete review of all performance metrics relating to a specific industry. This enables owners to see key insights such as:

  • How much am I spending on advertising compared to other businesses?
  • How much should I be charging for my services?
  • Are my employees productive enough?
  • Should I increase or reduce my stock?
  • Am I paying too much in rent?
  • Should I purchase a new vehicle or equipment?
  • Is my equipment performing well compared to other manufacturers?
  • Am I paying my employees too much or too little?

As one of Australia’s most comprehensive business benchmarking tools, in every report we provide a range of strategic recommendations based on a business’s results. Further, each report includes an industry analysis so business owners can assess key trends and opportunities that may be relevant to their businesses. Further, we show ATO Benchmarks so you can see if you may be flagged for an audit.

Interested to Learn More? See Our Tailored Packages:


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